Just days after I posted regarding the unusual "weight loss" marketing opportunity Ann Taylor would have if they mined their purchase history over a long period of time, it was, indeed, time for this loyal shopper to order a new pair of jeans. When the jeans arrived, I was pleasantly surprised to find a note card in the box, acknowledging my loyalty.
While I couldn't tell from the note card whether they knew I was truly a loyal customer, or whether it was a nice gesture, I was glad to receive it. The first time such a note had appeared in many years of shopping with them. Since the note invited feedback, I sent an email and said it was great to get the note, then pointed them to the blog post about mining customer data for a "wow, you've made a big change in your life" communication.
Great timing.
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